The UK’s number one nail brand, Nails inc was founded by Thea Green MBE in 1999, and has quickly become one of the most innovative fast-growing independent beauty businesses in the market, with new brands being added to the portfolio. It is renowned for being the first premium nail bar in the UK, boasting 16 luxury destinations in stores including Harvey Nichols, Selfridges, Fenwick and Brown Thomas, as well as five standalone stores in Japan. Nails inc has a widely established global product distribution across 25 countries, with prestigious retailers such as Sephora. With a series of industry accolades due to its first to market product innovation, original must-wear shades and collaborations with the likes of Victoria Beckham, Diane Von Furstenberg and Alexa Chung, Nails inc continues to lead the way in the nail category.
In October 2017, Thea Green introduced INC.redible cosmetics. Amplifying the DNA from the mother ship of Nails inc, the proposition of the colour and skincare brand is to be your INC.redible self. The brand mission is to deliver an INC.redible cosmetic range with genuinely INC.redible products and positive brand world with a social conscience that has a positive impact on people. Like Nails inc, INC.redible is cruelty free and PETA approved. The brand portfolio continues to grow with the latest edition of My Mood, launched June 2018. A youth lifestyle brand built collaboratively with a community of those who know best – the consumer - the range covers everything from bath & body, accessories, beauty and tech, packaged with a social conscience. It is the first of its kind; shaped by a community of young enthusiasts and creatives. All of My Mood products are vegan, cruelty free and ocean-friendly. Currently stocked in Topshop Oxford Circus and Boots UK nationwide.