The Magazine

Tips & Tricks

Trend Alert: Negative Space Manicure

April 24, 2015

Nail art is back but this time it’s super luxe. The ‘Negative Space Manicure’ is the perfect way to kick off the new season. 

Negative Space Manicure
Negative Space Manicure

Step 1

First, file the nail into the desired shape using Nails inc Professional Nail File and follow with Nails inc Miracle Buffer to eliminate ridges.

 

Step 2

Start with one coat of the Nails inc NailKale Superfood Base Coat – made with kale extract. This will lay a foundation for stronger, smoother and healthier nails.

 

Step 3

Follow using Victoria, Victoria Beckham x Nails inc in Judo Red for a pop of statement colour or Victoria, Victoria Beckham x Nails inc in Bamboo White for a more nude and neutral pattern, to create your desired nail-art – leaving parts of the nail without colour.

 

Step 4

The Nails inc SOS Pen is the perfect tool to repair mishaps along the way.

 

Step 5

Finish with a coat of Nails inc 45 Second Top Coat with Kensington Caviar - enriched with caviar extract for a wet look professional finish that is touch dry in 45 seconds.

 

Negative Space Manicure

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Beyonce wears Judo Red Victoria, Victoria Beckham polish

March 31, 2015

We’ve spotted style icon Beyonce wearing limited edition Judo Red in collaboration with Victoria, Victoria Beckham! 

Beyonce wears Judo Red Victoria, Victoria Beckham polish
Judo Red Victoria, Victoria Beckham polish

Beyonce selected Victoria, Victoria Beckham x Nails inc in Judo Red to wear to the Tidal music streaming event with Jay Z.

 

Last night celebrity manicurist Lisa Logan along with Beyonce herself chose the most coveted colour of the moment, Judo Red, for her nails at the important event supporting her husband. A must-have shade of summer 2015, the fresh, bright tomato red popped against Beyonce’s black and white printed playsuit.

 

Judo Red is a super chic tomato red shade created in partnership with Victoria Beckham. Formulated with stretch to fit technology, this polish will glide onto the nail for a flawless finish.  Made with the finest Venetian glass, each bottle is hand frosted to reveal the hidden polish colours at either side.

 

Judo Red Victoria, Victoria Beckham polish
Judo Red Victoria, Victoria Beckham polish

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Behind the scenes at our SS15 photo shoot

March 17, 2015

A sneak peek behind the scenes at our latest photo shoot with style insider Alexa Chung.


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Kim Kardashian West's Valentine's Day essentials

Feb. 16, 2015

Kim Kardashian West's must have nail polishes 

Kim Kardashian West's must have nail polishes

This Valentine’s day we received the ultimate Kim K accolade as our Victoria, Victoria Beckham x Nails inc collection made it into her Valentine’s Essentials Instagram post.  The handpicked line up included both shades of polish alongside a white rose and the post has generated over 591k likes so far!


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Victoria, Victoria Beckham x Nails inc arrives in store!

Jan. 27, 2015

COMING TO A STORE NEAR YOU

We are delighted to confirm that our limited edition Victoria, Victoria Beckham range is available now in selected stores.

Victoria, Victoria Beckham polish arrives in store

This season’s must have shades. Created with stretch to fit technology, these polishes will glide onto the nail for a flawless finish. Formulated with bamboo extract to help build healthy nails and ensure a perfectly smooth application.

Designed by renowned Creative Director Fabien Baron and customised by Victoria Beckham, the new Nails inc glass bottle has been reinvented for this collaboration. Made with the finest Venetian glass, each bottle is hand frosted to reveal the hidden polish colours at either side.

 

Available this week at the following locations:

Harvey Nichols

Selfridges

Fenwick

Brown Thomas

 

 


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Victoria, Victoria Beckham x Nails inc

Dec. 15, 2014

Say hello to the chicest beauty launch of the year! This is a unique, limited edition collaboration inspired by the Spring Summer 2015 Victoria, Victoria Beckham collection. 

Victoria Beckham wears Bamboo White polish

Choose from Judo Red (vibrant tomato) and Bamboo White (delicate bone). 

Created with stretch to fit technology, these polishes will glide onto the nail for a flawless finish. Formulated with bamboo extract to help build healthy nails and ensure a perfectly smooth application.

The new Nails inc glass bottle designed by renowned Creative Director Fabien Baron has been reinvented by Victoria Beckham for this collaboration. Made with the finest Venetian glass, each bottle is hand frosted to reveal the hidden polish colours at either side.  

 


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NAILS INC LAUNCHES PAINT WORKSHOP NAIL BAR AT SAKS FIFTH AVENUE

Nov. 14, 2014

We are delighted to announce that we will be unveiling our first ever New York nail bar - The Paint Workshop in SAKS Fifth Avenue! 

We are delighted to announce that we will be unveiling our first ever New York nail bar

This is the ultimate destination for a fast fashion fix for your nails. Customers will be able to enjoy traditional English tea and quintessentially British Finger food alongside their manicure.

Here are details of the manicures on offer. We'll also be treating you to traditional English tea and quintessentially British Finger food alongside your service. 

 

 

LONDON CAVIAR EXPRESS $18.50

15-MINUTE MANICURE  

 

The ultimate quick indulgence. Nails are filed and shaped to perfection, hands are moisturised (with the luxurious Nails inc Kensington Caviar Hand Cream), and the nail polish colour of your choice is meticulously applied - all in the proverbial blink of an eye. Finished off with the legendary, high-gloss Nails inc 45-Second Kensington Caviar Top Coat to seal in colour and extend the life of your manicure.

 

 

ENGLISH ROSE $30.00

METICULOUS MANICURE

 

A "very proper" manicure that includes filing and shaping of nails, cuticle care and meticulous preparation of the nail plate. Nails are  soaked in rose water to begin and the service includes a relaxing hand massage with rose-infused hand cream. Finished off with the nail polish colour of your choice and an application of the legendary, high gloss Nails inc 45-Second Kensington Caviar Top Coat to seal in colour and extend the life of your manicure.

 

 

QUEEN BEE $45.00

BEE-AUTIFUL RESTORATIVE MANICURE

 

When hands and nails need some extra TLC, this ultra-conditioning, hand-rejuvenating treatment is the perfect answer. Hands are soaked in water with an infusion of real lemon slices and Manuka honey, followed by extensive cuticle detailing and a gentle, milk & honey-based exfoliating hand treatment to soften skin. After an indulgent hand massage with a special skin-plumping hand cream (with bee venom extract), the nail polish colour of your choice is meticulously applied. Finished off with our famous, high-gloss 45-Second Kensington Caviar Top Coat to seal in colour and extend the life of your manicure.

 

MAKE ‘EM GELOUS $48.00

COLOUR GEL MANICURE

 

Nails inc has perfected every step of the colour gel manicure. Begins with the application of a special nail-fortifying base gel, followed by the meticulous application of the Nails inc nail colour of your choice (over 100 glorious shades to choose from). Sealed with our specially-formulated, quick-curing LED Top Coat, which dries to a high-gloss, rock-solid finish. Provides up to 3 weeks of chip-resistant wear.

 

MATERIAL GIRL $25.00

FABRIC-INSPIRED MANICURE

 

Dreaming of leather and lace, cashmere and silk, or maybe some camouflage-like nail polish on your fingers?  Nails inc has got you covered!  We'll shape and paint your nails with one of our special fabric-inspired nail polishes (a collaboration with fashion insider and British "It Girl" Alexa Chung). Best yet, this manicure includes a bottle of the shade (worth $15.00) to take home with you for touch-ups.

 

NATURE GIRL $30.00

NAILKALE "SUPERFOOD" MANICURE

 

Kale, rich in antioxidants, is one of nature's superfoods. We've incorporated it virtually every step of the way in this nourishing and strengthening manicure - from the special NailKale Superfood Base Coat with its keratin-hardening properties (to stimulate nail growth and prevent splitting/breakage) to the high gloss, kale-infused nail polishes themselves. Includes a nourishing superfood hand cream treatment.

 

 

THE CROWN JEWELS / FULL SET $150.00/ONE NAIL $20.00

"BLING THING" DECORATIVE MANICURE

 

A selection of various sized SWAROVSKI© ELEMENTS  are individually hand-applied to all ten of your nails, creating a look that's sure to dazzle friends, colleagues and loved ones. These special effect nails last up to 3 weeks. Just brilliant, we daresay! 

 

 

GALLERY GIRL         DESIGNS FROM $5/NAIL

FASHION & ARTSHOW-INSPIRED MANICURE

 

Upgrade your English Rose or Make ‘em Gelous Manicure with artful designs from our seasonal Lookbooks, created in collaboration with some of the world's top celebrity nail artists. Go discreet and tasteful, or a little bit wild.

 

*NOTE: Design prices are in addition to the price of the English Rose or Make 'Em Gelous Manicure

 


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Tips & Tricks

Gel

Nov. 12, 2014

Create an ultra glossy, high shine Gel effect finish with no UV lamp or soak off.

Discover the bestselling Gel effect polish range formulated with revolutionary plasticiser technology for a flawless manicure at home. Gel effect polish glides on effortlessly and the extra wide brush ensures easy application. Highly pigmented to provide exceptional coverage and with a plumping agent to level out any imperfections on the nail.


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Tips & Tricks

NailKale

Nov. 12, 2014

NailKale is the first superfood nail range made with kale extract for stronger, smoother healthier nails.


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Tips & Tricks

FABRIC

Nov. 12, 2014

Fabric inspired polishes in collaboration with Style insider Alexa Chung


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